This new, inspiring female owned Abu Dhabi law firm, provided the scope to create a brand identity worthy of her professional ethos: trust, transparency, reliability, and honest. For me, the opportunity to work with the client from scratch is what our profession is all about.

Al Thuriah is the leader of real estate in Sharjah. They recognised that they needed to ‘evolve’ their identity, bringing them up to speed with the ever increasing realty competition. I was responsible for the identity ‘evolution’ across the board.

Working with this existing strong brand identity, it was second nature to create their brand guidelines & evolve various collateral and internal branding.

Was invited to create the brand identity for one of Dubai’s first integral model facilitation agencies. Great to work with two women at the beginning of their journey.

A private New York boutique called for a corporate identity including collateral items. With the naming already determined the creative was fun to work on.

A Dubai based artisan jeweller needed a corporate identity including collateral items. With such incredibly beautiful subject matter the identity and layout was easily inspired.

This Dubai based business resourcing consultancy required a contemporary corporate identity. Working with clean typography brings me joy.

This complete re-brand brief, from a local natural beauty brand, provided the full scope of works, including identity, packaging, brand guidelines and marketing tools. Great fun, great product.

Having an existing logo, the client needed not only a press ad but also ideas for gift and collateral items. Always fun to work on.

To support the JA corporate re-brand, the Beauty Spa in the new Ocean View Hotel needed a new contemporary identity plus photographic look & feel.

A Dubai based company, creating an eco environment for your own interior environment. I was involved with the client from scratch, growing with the brand, creating the identity, collateral, above and below the line and corporate guidelines.

PARZEL was a new, innovative parcel dispatch and delivery solutions concept. I was briefed to create their corporate identity which included advertising templates and a ‘character’ to carry across digital & social media.

Creating this identity for Mumbai Real Estate property, meant I was able to utilise a luscious palette. Never a chore.

In addition to a brand personality guidelines manual, VIDA Hotels, Residences and Manzil Hotel needed a fresh/creative layouts for the advertising templates.